Data and Insights Manager
Nicholas Howard are delighted to be recruiting for a Data and Insights Manager. The Data and Insights Manager will work in partnership with the DandI team and with a Business Unit (BU) to inform and improve brand strategy and tactical implementation initiatives. This individual will understand and anticipate the needs of the business, translating this into effective business analysis by using an appropriate mix of secondary data, primary market research and competitor analysis. These analyses support a range of activities including monitoring and improvement of commercial campaigns, input into strategic market planning, and revenue forecasting. The DandI Manager will translate and communicate their analyses into actionable recommendations to appropriate stakeholders. They will also contribute actively to the DandI and wider DDandT team, including in the coaching of DandI Associates and in the dissemination of best practice. Key Accountabilities: To conduct and interpret market and brand analysis (using national and regional level data where appropriate) for the development of strategic and operational brand plans. To provide Competitive Intelligence to allow the business to anticipate changes in market landscape and begin to shape the environment to their competitive advantage. Monitor the performance of individual brands through management and analysis of key performance indicators (KPIs) and communicate results and recommendations to the brand teams. Develop a pro-active ..... full job details .....
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