Product Marketing Manager - Bolton, Greater Manchester

Client:

Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. They empower over 14,000 users with data and insights to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional projects across key health and care initiatives.

About the Role:

We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for their new Benchmarker software platform. This platform will be key for member engagement, retention, and growth.

Key Responsibilities:

Go-to-Market and Product Commercialisation:

Develop and deliver a full GTM strategy for the Benchmarker software.

Define positioning, messaging, and value propositions.

Collaborate on commercial materials such as pricing, pitch decks, and sales collateral.

Launch Leadership:

Manage cross-functional planning for the October 2025 launch.

Oversee project timelines, dependencies, and milestones.

Support onboarding with Programme and Development teams.

Internal Communications:

Equip teams with messaging, FAQs, and enablement materials.

Create launch playbooks and briefing resources for client-facing teams.

External Campaigns and Customer Engagement:

Lead multi-channel launch communications: email, web, social media, PR, events.

Coordinate campaign delivery with agencies or freelancers.

About You:

Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.

Strong understanding of GTM strategy, project management, and stakeholder engagement.

Excellent communication skills, both written and verbal.

Collaborative, with a commercial mindset and customer focus.

Ability to manage multiple workstreams in a fast-paced environment.

Familiarity with NHS or health sectors is a bonus but not essential.

Ready to drive change through data and innovation? Apply now to lead one of the most exciting product launches in healthcare insights.

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