Overview

The

Assistant General Manager / Director of Events and Operations

is responsible for the development, implementation and execution of all aspects of the Reading Royals business operation with a focus on sales and marketing. This position, in conjunction with the General Manager, will act as key liaison to the Reading Royals hockey team staff and East Coast Hockey League (ECHL) to ensure all regulations and required operational procedures are met. This position is responsible for establishing strategies and providing leadership that will lead to achieving revenue goals and overall success of the team.This role will pay an annual salary of $95,000-$110,000 and is bonus eligible.Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).This position will remain open until August 15, 2025.Responsibilities

Build and manage the hockey operations annual budget; including revenues and expenses, season forecasting, monitoring and approving expenditures, and implement adjustments as necessaryManage and oversee ticket sales and marketing dedicated to the Reading RoyalsOversight of the selection, training and motivation of all sales and marketing personnelCreate and implement annual sales plan, including but not limited to season tickets, group sales, specialty ticket packages, renewals, and the generation of new businessCreate and implement annual marketing plan, advertising plan, public relations efforts and game presentationAct as public face of team and drive growth in Community Relations efforts and outreachBuild a sponsorship asset grid with available sales and marketing assets and oversee activation of the various elements included in dealsWork with the East Coast Hockey League to ensure all regulations and operating procedures are metManage merchandise operation in coordination with contractorLiaison to concession director for food and beverage packagesManage and oversee a team dedicated to the Reading RoyalsOther duties as assignedQualifications

Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration or another related fieldMinimum of 5 years of industry management experience in sales and marketing, preferably with a professional hockey teamCommunicate clearly and concisely in the English language, both orally and in writingKnowledge of ticket sales program developmentKnowledge of marketing and advertising placementKnowledge of sponsorship development and implementationKnowledge of Public RelationsKnowledge of website maintenance, social networking and viral marketingKnowledge of federal, state and local regulationsDemonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, databases, presentation, graphic design, PowerPoint and Internet softwareFamiliarity with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopFamiliarity with media buying and promotionsWork a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed#J-18808-Ljbffr