Marketing and Digital Fundraising Manager
Our client, a not-for-profit organisation, is currently looking for a Marketing and Digital Fundraising Manager to join their growing organisation. The Marketing and Digital Fundraising Manager will be joining at an exciting period as the organisation looks to extend its fundraising reach and growth within the market.Please note that this will be based 5 days per week on site in the office. Key Responsibilities for the Marketing and Digital Fundraising ManagerBrand and Creative Direction - Own the visual identity, tone of voice, brand guidelines, and overall creative standard.Strategy and Planning - Setting the annual marketing and fundraising strategy.Planning and delivering all major campaignsPPC - Running paid campaigns across Meta, Google, Google Ad Grants, TikTok, and YouTube.Owning cost per donor, ROAS, and conversion performance.Owning the website, donation pages, landing pages, SEO, and conversion optimisation.Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation.Setting the strategy, content pillars, and creative direction.Briefing and overseeing the freelance Social Media ManagerKey Experience for the Marketing and Digital Fundraising ManagerMinimum 5 years in marketing, digital fundraising, brand, or a closely related creative roleDemonstrable experience leading or significantly contributing to a brand repositioning or brand growth projectProven track record running paid digital campaigns with measurable income ..... full job details .....
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