Head of Marketing
Summary of some of the main duties for full details and how to apply visit the website link provided. • Lead the development and delivery of integrated marketing campaigns across HOME''s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners. • Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. • Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME''s target audiences across different artforms and initiatives. • Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME''s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. • Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. • Lead HOME''s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. • Be the lead for HOME Communications, Manage HOME''s relationships with PR agencies and build successful relationships with media partners and influencers. • Manage freelance marketers and designers - briefing, negotiating and overseeing delivery. • Collaborate with visiting companies, artists, producers, ..... full job details .....
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