Manchester 32,000 - 38,000 Fashion BrandZachary Daniels are proud to be partnering with a fast-growing fashion brand to recruit a Senior Paid Media Executive.This is an exciting opportunity to take ownership of paid media performance across key channels, driving customer acquisition, revenue growth and campaign efficiency within a fast-paced e-commerce environment.The RoleThis is a hands-on, performance-focused role where you''ll manage and optimise campaigns across Paid Social and Google Ads-owning results and continuously improving performance.You''ll work closely with Creative, E-commerce and CRM teams to deliver data-driven campaigns aligned to trading priorities.Key ResponsibilitiesManage and optimise paid campaigns across Meta, TikTok, Pinterest and Google Ads (Search, Shopping, Performance Max)Monitor and analyse key performance metrics including CPM, CTR, CPC, CVR, CPA and ROASBuild and refine campaign structures, audiences, keyword strategies and bidding approachesDevelop and execute test-and-learn strategies to improve performanceTranslate trading plans (product launches, seasonal drops, promotions) into effective channel strategiesCollaborate cross-functionally to deliver high-performing, conversion-led campaignsProduce regular performance reports with clear insights and optimisation actionsOversee tracking, GA4, Shopify integrations and product feed performanceWhat We''re Looking For3+ years'' hands-on experience in paid mediaStrong knowledge of Meta Ads Manager ..... full job details .....