SEO andamp; Generative Engine Optimisation Consultant London3 Month Contract£250 - £312/day inside IR35We''re looking for an experienced SEO andamp; Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape.This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best-practice approaches for generative and AI-driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.Working with our retail client and their cross-functional stakeholders, as well as external agency partners, you''ll provide strategic guidance, practical frameworks, and actionable recommendations to future-proof organic performance.This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.Key ResponsibilitiesAssess the retail client''s current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative searchDefine a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectivesEstablish best-practice frameworks for content, technical SEO, and structured data to support AI-driven and generative search visibilityPrioritise high-impact initiatives, balancing quick wins with long-term strategic valueWork with the client''s Digital, ..... full job details .....