Senior Supporter Engagement Manager
The Senior Supporter Engagement Manager will lead the strategic development of personalised, data driven supporter experiences that deepen engagement and maximise long term value. This role oversees the design and optimisation of multi channel supporter journeys, with a key focus on the creation and delivery of the email, SMS and What s App communications, as well as our loyalty focused communications such as Cure Magazine, supporter newsletters and seasonal loyalty comm such as Christmas Cards. You ll be a resident expert in marketing personalisation and data automation through martech tools. Acting as the organisation s expert in supporter experience design, the postholder ensures that every interaction from the point that a supporter hits our database to long term stewardship is timely, relevant, and insight led. You will use a mix of influence, coaching and collaboration skills to work across the organisation working closely with Fundraising, Digital, Data, Business Intelligence, Insight, Policy and Campaigning, Volunteering, Info Services and Brand teams to embed a culture of continuous improvement and supporter centric thinking. Most importantly you ll be passionate about giving supporters a fantastic experience so that they stay longer, do more and feel like a valued part of getting to a cure for dementia. Key Responsibilities: Supporter Journey Development and Design Lead the end to end design of supporter journeys working collaboratively across all the ..... full job details .....
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