Digital Marketing Manager
Role: Marketing Manager / Campaign ExecutiveLocation: Trafford Park, ManchesterSalary: £40,000 - £45,000 per annumJob Type: Permanent, Full-timeThe OpportunityWe''re looking for a creative, results-driven Marketing Manager / Campaign Executive to join our growing team based in Trafford Park. This is a hands-on role where you''ll lead the planning, creation and delivery of innovative digital marketing campaigns across three businesses within our group. Reporting directly to the Managing / Sales Director, you''ll play a key role in driving growth through paid media, content, email marketing and design.Key ResponsibilitiesCreate and manage digital campaigns across Google Ads, Bing, LinkedIn, Facebook Lead Gen and Twitter AdsOwn all PPC activity including keyword analysis, A/B testing, landing page optimisation and performance reportingDevelop and implement SEO strategies including technical SEO, content marketing, blogging and link buildingWrite and optimise ad copy, landing pages and marketing content to drive conversionsAnalyse campaign performance using A/B testing and competitor researchManage B2B email marketing campaigns including segmentation and optimisationMaintain brand consistency across all marketing communicationsFormat and publish content using WordPress and HubSpotSkills and ExperienceMinimum 3 years'' experience in a digital marketing roleStrong experience in paid search, email marketing, content writing and graphic designExcellent working knowledge of Google ..... full job details .....
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