Manpower are currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni andamp; Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.

The position is based in Holborn, London. This is a full-time temporary role for 12 months, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Reporting into the Head of Strategy andamp; Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health andamp; beauty retailers. The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.

The role must work closely with the CAM, Brand andamp; Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer''s strategy. These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers. We have an entrepreneurial approach - thinking outside the box, presenting new ideas with activations and not be wedded to strict guidelines and toolkits, but to still understand the retail activation landscape.

Key Responsibilities

• Key representative of Elida Beauty Business Unit in front of customers at trade presentations andamp; events
• Work alongside CCD, CAMs, andamp; Brand managers to define and deliver shopper marketing strategy andamp; plans against Elida Beauty channel andamp; brand strategy
• Support on execution of Annual business plans alongside commercial team and shopper marketing lead
• Drive creative process with internal and external partners, ensuring brand creative andamp; messaging is translated across the shopper journey - developing best in class shopper toolkits and campaign executions
• Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities
• Implement digital marketing strategy with digital marketing campaigns andamp; activation in conjunction with our digital hub for all brands - ensuring digital and performance marketing is integrated into all relevant campaign plans
• Drive bottom of funnel conversion in the channel, with best in class ROI
• Build andamp; support on shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
• Develop marketing initiatives and events, including head office launches where relevant to build customer relationships
• Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
• Understand our categories, shopper profiles and retailer shopper segmentation
• Stay current with new ways of shopping and media associated in omnichannel world
• Be the voice of the shopper to internal partners, providing critique and feedback in wider