Zachary Daniels is proud to be retained by a purpose-led, FCA-regulated retailer in the search for a senior national sales leader.

The Opportunity
We''re seeking an experienced and values-driven Head of Retail Operations to lead the national field sales and capability strategy for a regulated UK retailer. Reporting directly into the Executive Team, this role is critical to the business''s mission: delivering meaningful, compliant, and customer-first services at scale.

You will lead a field-based team of Sales Managers and Learning & Development Managers, overseeing performance, training, and culture across a large multi-site estate. You will also work closely with Regional and Divisional Managers to ensure alignment between operational performance and sales capability in every location.

This is a high-impact, highly visible role suited to a commercial operator who thrives in regulated, customer-focused environments someone who knows what it takes to lead in a complex, multi-region operation.

Key Responsibilities

• Lead the national retail sales operation, including structure, performance, and culture transformation

• Directly manage a UK-wide team of Sales Managers and Learning & Development Managers

• Build and deliver scalable onboarding, coaching, and performance development programmes

• Ensure all sales activity is fully FCA compliant, ethical, and customer-focused

• Work in partnership with Regional and Divisional Managers to drive consistent operational and sales excellence across the retail estate

• Analyse sales performance and drive uplift through actionable insight and best-practice scaling

• Collaborate across functions-Operations, Compliance, and Commercial-to deliver aligned execution

• Regularly engage with frontline teams through national site visits and coaching interventions

• Be a cultural leader, bringing energy and purpose to the field while driving performance

What We''re Looking For
We''re looking for a dynamic, hands-on commercial leader with experience overseeing large field operations-someone who understands how to lead sales teams in highly regulated sectors and create sustainable growth through people and process.

Essential Experience

• Proven leadership in a large, multi-site environment, operating at national, divisional, or regional level

• Strong background in regulated industries such as financial services, insurance, telecoms, automotive, or regulated retail

• Experience leading and developing field-based sales and L&D teams

• Track record of sales transformation, capability building, and improving conversion at scale

• Working knowledge of FCA regulation, and how to apply it operationally in a retail context

• Demonstrated ability to blend commercial ambition with ethical and customer-first delivery

• Proficiency in CRM systems, digital training platforms, and data-led performance management

Why Join?

• Executive-level influence in a purpose-led, transformation-focused business

• High-impact opportunity to shape culture, capability, and customer outcomes

• Competitive package with bonus, car allowance, and full benefits

• UK-wide remit with meaningful leadership responsibility

Apply Now