Lead Data Analyst - D2C eCom Consultancy

Location:

UK - remote with monthly travel to LondonType:

PermanentWe’re looking for a

Lead BI Analyst with strong DTC eCommerce experience

to work for an eCommerce consultancy who are building a proprietary business growth platform.Scope of Work:Customer and Order-Level Data Analysis

– Identify patterns in

customer behavior, order frequency, retention, and product mix

to diagnose key growth levers.Business Metrics Diagnosis

– Build a structured

root cause analysis framework

that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).Light Financial Analysis

– Incorporate key

profitability signals

(COGS, contribution margin, discounts) to ensure recommendations are commercially sound.Blended Marketing Insights

– Surface insights at the

business level

with a light marketing lens (e.g., CAC, efficiency trends across channels).Actionable Workflow Development

– The output must be a

structured and repeatable process

for diagnosing DTC brand performance, not just ad hoc insights.Ideal Candidate:Deep DTC eCommerce Experience

– Understands how order-level, customer cohort, and retention trends impact scale.BI and Data Fluency

– Comfortable structuring and analyzing

business performance data

rather than purely marketing or financial data.Pattern Recognition and Root Cause Thinking

– Can

spot trends quickly

and

design a framework

that helps businesses

consistently

diagnose their growth blockers.Tool Proficiency

– SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.Fast Execution and Clear Thinking

– Can

move quickly

to develop a

structured approach

for ongoing analysis.

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