Global Customer Experience Senior Specialist

Join to apply for the

Global Customer Experience Senior Specialist

role at

Boston Consulting Group (BCG) .Overview

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG helps clients with total transformation—driving complex change, growth, competitive advantage, and bottom-line impact. We blend digital and human capabilities with diverse, global teams to spark change and deliver solutions through management consulting, technology and design, corporate and digital ventures.What You’ll Do

As a Customer Experience Senior Specialist, you will support the design and execution of end-to-end, audience-first marketing strategies grounded in customer experience principles. You’ll help enhance how BCG activates thought leadership and business-focused campaigns through persona-driven journey design, lead generation planning, and content-informed storytelling. You will:Contribute to building and operationalizing customer journeys, shaping persona development, and translating insights into activation strategies across digital and offline channels.Collaborate with global marketing colleagues across digital marketing, content, analytics, CRM, and consulting to ensure marketing efforts are relevant, impactful, and aligned to business goals.Help bring CX strategy to life through creative thinking, audience insight application, and hands-on execution to strengthen client and prospect connections.Support the development and execution of customer experience strategies that inform campaign plans and journey-led marketing activations.Conduct targeted persona research and collaborate across teams to create actionable Ideal Customer Profiles and user journey maps.Design and implement lead generation and nurture campaigns that align with customer needs and decision journeys.Use marketing performance data and engagement insights to optimize messaging, journey structure, and audience targeting.Translate strategic inputs into creative briefs, CX documentation, and campaign playbooks to support global execution teams.Manage projects across multiple stakeholders, timelines, and geographies, ensuring progress and accountability for CX deliverables.Partner with internal teams to ensure cross-functional alignment and smooth execution of marketing activities.Contribute to building a shared CX knowledge base with tools, templates, and best practices for persona and journey development.Maintain a collaborative, curious, and proactive mindset focused on centering marketing around the customer.What You''ll Bring

3–5 years of experience in B2B marketing, customer experience, campaign strategy, or a related field; experience in consulting or professional services is a plus.Experience in creative campaign planning, persona and CX-driven marketing, and content development.Foundational knowledge of persona development, journey mapping, campaign planning, and lead generation strategies.Basic understanding of marketing analytics and how performance metrics relate to campaign effectiveness.Excellent project management and organizational skills; ability to coordinate across multiple teams and stakeholders.Creative thinker who can connect audience insights to campaign messaging and engagement tactics.Strong communication skills with ability to distill complex concepts into clear, engaging summaries and materials.Familiarity with platforms like CRM Dynamics, Wrike, Marketo, Tableau, or journey mapping tools is helpful but not required.Demonstrated ability to work in global, cross-functional, and virtual teams with a collaborative approach.Bachelor’s degree; fluency in English.Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or any other characteristic protected under applicable law. BCG conducts all hiring in a manner consistent with state and local laws.BCG is an E-Verify Employer. Click here for more information on E-Verify.

#J-18808-Ljbffr