This is a hands-on leadership role where you will take ownership of the entire commercial function. You will set direction, implement structure, and ensure that sales activity converts into measurable, sustainable growth.You will be responsible for driving performance across both new business and key accounts, instilling strong pipeline discipline, forecasting accuracy, and clear KPI ownership across the team.Roles and Responsibilities Lead, manage, and develop internal and external sales teamsDrive pipeline generation, qualification, and conversion performanceImplement clear KPIs and performance accountabilityOversee forecasting accuracy and CRM disciplineDevelop and execute a focused sales strategy aligned to growth targetsIdentify and open new market opportunitiesStrengthen key account management and customer retentionWork cross-functionally with operations and finance to ensure delivery alignmentOversee marketing activity to support lead generation and brand positioning The Ideal Candidate Proven experience managing and motivating sales teamsStrong track record of driving pipeline growth and revenue performanceComfortable implementing structure, process, and forecasting disciplineCommercially astute with experience in manufacturing (plastics experience advantageous)Hands-on leader who leads from the frontData-driven and confident using CRM systemsStrategic thinker who delivers operationally This is a high-impact role for someone who thrives on accountability, leadership, ..... full job details .....