Paid Media ExecutiveCompany OverviewLink Digital is a growing, independent, full-service digital agency located in Hertford. Our mission is to help clients grow their business by delivering website development and digital marketing solutions.The RoleWe are looking for a driven, analytical, and highly organised Paid Media Executive to join our team. This is a pivotal role in which you will have full ownership of performance and profitability across a diverse portfolio of clients. This hands-on role is perfect for a results-driven agency professional with 1+ years of experience who thrives on scaling performance and delivering measurable profitability for e-commerce and lead gen brands.Key ResponsibilitiesManage and optimise a portfolio of Google and Bing Ads accounts across e-commerce and lead gen, with full ownership of performance and profitability.Plan, build and optimise campaigns across Search, Performance Max, Shopping and Display.Support the continuous optimisation of PPC campaigns, refining account structures, targeting, bidding, and creative assets for maximum efficiency.Assist in creating, scheduling, and publishing engaging content across multiple social media channels.Support the development of social media campaigns aligned with brand objectives and marketing strategies.Track and analyse social media performance metrics to evaluate campaign effectiveness and recommend improvements.Work closely with clients to plan monthly marketing activities and be the client''s ..... full job details .....