Job Description
Job Title: Performance Marketing Lead Location: London, West Hampstead Salary: £85-100kCompany Introduction We have an exciting opportunity now available with an established iGaming business looking to hire a Performance Marketing Lead to drive paid acquisition, traffic growth and commercial performance across its affiliate portfolio.This is an opportunity for someone who understands how to acquire high-quality traffic, scale campaigns profitably and turn performance data into revenue within the online gambling sector.Job Responsibilities/ObjectivesOwn and scale paid acquisition strategies across an iGaming affiliate portfolio, including casino and sportsbook comparison and review websites.Plan, launch and optimise campaigns across paid social, programmatic, native advertising and other paid traffic channels.Manage acquisition budgets, focusing on CPA, ROAS, ROI and overall campaign profitability.Identify new traffic sources, evaluate advertising partners and negotiate commercial deals to support sustainable growth.Analyse campaign performance, conversion rates and player acquisition data to identify opportunities for optimisation.Work closely with internal marketing, content, analytics and commercial teams to maximise traffic quality and revenue.Lead and support media buying activity, ensuring campaigns deliver against performance targets.Required Skills/Experience The ideal candidate will have the following:Proven experience in performance marketing, paid media or media ..... full job details .....