Sales Director Salary £70,000 - £80,000 per annum + £10,000 Bonus + Company Car Excellent Company Benefits Location - The Midlands Role Overview The National Sales Director is responsible for leading and developing the company''s national sales strategy. The role focuses on driving sustainable revenue growth, strengthening distributor relationships, expanding market share, and developing a high-performing sales team. The position requires a commercially minded leader who can balance strategic planning with hands-on customer engagement across distributors. Key Responsibilities: Sales Leadership and Business Growth Reporting into the Managing Director and overseeing 6 Regional Sales Managers and a Sales Co-ordinator. Overseeing their development and growth. Develop and implement the national sales strategy to achieve revenue, margin, and market share objectives. Drive sales growth through existing accounts while developing new customer channels and partnerships. Monitor market trends, competitor activity, and customer requirements to identify opportunities for business expansion. Deliver regular sales forecasting, pipeline management, and performance reporting to senior leadership. Manage pricing strategies and commercial negotiations to maximise profitability while maintaining competitiveness. Distributor Management Build and maintain strong strategic relationships with national and regional distributors. Promotional programmes, and growth plans with distribution partners. ..... full job details .....