About the RoleOur client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.

As the Head of Event Marketing, you will lead the marketing strategy and campaigns for a global series of flagship events focused on Finance, MandA and Investment in Digital Infrastructure. This is a critical role driving delegate and sponsor marketing to an audience of financial services and digital infrastructure operators - including investment banks, MandA advisory firms, private equity, institutional investors and datacentre, fibre, telecoms, tower and cloud operators.

As Head of Event Marketing, you will be responsible for leading the overall marketing strategy of the events department, and for demonstrating the ROI of marketing activities. You will report up to Senior Leadership with detailed plans for driving growth in both delegate and sponsorship revenues, and develop and implement the events marketing strategy in line with company and departmental vision. You will manage a small team and be responsible for ensuring high quality output on every campaign.

Candidates should have a minimum of 8 years experience of in B2B event marketing, including at least 4 years of team/department leadership.

Key ResponsibilitiesStrategy Development and Execution

Build a clearly-defined strategy for delivering growth across events and awards, including (but not limited to):

Multi-channel audience engagement and acquisition

Alignment with, and leverage of, subscriptions offering

Data build and external partner engagement

Marketing tech and AI

Execute delivery of the strategy with key success measurements.

Campaign Operations Oversight

Oversee the end-to-end execution of all event marketing campaigns email, social, digital, and website across multiple concurrent events

Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders

Implement and refine project management systems to track marketing deliverables across teams

Team Management and Coordination

Directly manage the Marketing Manager and Senior Marketing Executive, assigning priorities, monitoring workloads, and reviewing output quality

Work closely with the team to implement the strategic campaign vision into executable, measurable plans

Coordinate with Design, Sales, Content, and Ops teams to align on deadlines and collateral production

Marketing Systems and Data Management

Own the use and optimisation of HubSpot and Salesforce for campaign automation, segmentation, lead tracking, and reporting

Maintain high standards of data cleanliness, CRM segmentation, and list hygiene to ensure targeting accuracy

Support the rollout of marketing automation workflows, event registration processes, and lead nurturing campaigns

Manage the event app and engagement

Content and Asset Delivery

Oversee delivery of high-quality marketing assets including emails, landing pages, social graphics, brochures, signage on site, and web pages

Ensure brand consistency, tone, and accuracy across all content and platforms

Coordinate the logistics of content approvals and creative asset delivery from internal and freelance contributors

Performance Reporting and Improvements

Lead post-campaign debriefs, identifying successes, bottlenecks, and areas for improvement

Implement process improvements across the marketing function to enhance output efficiency and campaign quality

Team Collaboration and Leadership

Experience of managing, mentoring and recruiting a high-performing team to deliver high-quality campaigns and ensure consistency and excellence in all aspects of event marketing

Work closely with the wider team (production, sponsorship, delegate sales and operations) as a senior member of the department to collaborate in driving success and growth across all events and projects

Required Experience

8+ years experience (including 4+ years at team/department leadership level) in a B2B events business preferably with at least some time spent in relevant industries: finance and investment, telecoms, technology and/or infrastructure

Strong organisational and leadership skills to recruit and develop the team

Exceptional event campaign planning, content development, and messaging skills

Able to build and improve event marketing processes and internal guides

Strong experience with designing and maintaining event websites, brochures and other digital marketing assets

Familiarity with CRM platforms (e.g. HubSpot, Salesforce), CMS, other event tech including apps, and relevant AI tools

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