Head of Digital PR

Leadership and Team DevelopmentSet clear performance expectations, conduct reviews and address performance gaps constructivelyEnsure role clarity between Client Services and Service teams for smooth collaborationMonitor team time tracking, utilisation and efficiency with the Head of Organic and Operations teamMaintain and ensure correct use of departmental templates and documentationSupport resource planning, scheduling and capacity allocationManage profitability, costs and resource efficiencyLead, mentor and develop the DPR team, fostering high performance and ongoing professional growthPerformance and StrategyAudit and optimise live campaigns to improve coverage quality and resultsStay ahead of industry trends to deliver innovative and newsworthy campaignsMonitor key account performance, ensuring strategies meet client goals and link to wider organic KPIsCollaborate across departments for unified growth and reportingNew Business and Client GrowthSupport new business through audits, strategies, pitch materials and attending meetingsAssist Client Services with renewals and upsellsEnsure DPR strategies align with best practices and agency standardsClient Relationships and ReportingBuild and maintain relationships with key accounts and ensure strong client engagement across the teamOversee reporting to clearly communicate KPIs and resultsMonitor service levels to avoid over or under servicing and address risks with the Operations DirectorSupport strategies for at-risk or under-review clientsLearning and DevelopmentStay current with DPR tools, trends and techniquesTest and integrate new platforms, tools and AI to improve efficiency and performanceEnsure the team meets personal and departmental goalsShort-Term Hands-On DeliveryDevelop and execute creative DPR campaigns to drive coverage, links and brand visibilityConduct proactive outreach to media, influencers and journalistsWrite compelling press releases and contentRespond to real-time news and trends for quick-win opportunitiesTrack campaign performance, providing actionable insights and integrated reportingSkills and Knowledge
5+ years’ experience managing DPR campaigns and strategiesProven record of leading and growing DPR teamsExperience managing large, multi-industry client accountsStrong understanding of SEO, content and DPR strategyProficient in DPR tools and softwareExcellent communication, feedback and conflict-resolution skillsDemonstrates company values in all interactions
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