Individual Giving and Legacy Manager
About the role We re looking for an experienced and strategic Individual Giving and Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes. This is a pivotal role where you ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press. You ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns. What you ll be doing Strategic leadership Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income Lead integrated, multi-channel campaign planning and delivery Drive innovation, testing and continuous improvement across supporter journeys Stay informed on sector and digital trends to keep our fundraising fresh and effective Campaign delivery Oversee end-to-end campaign management across acquisition and retention Approve campaign briefs, messaging, segmentation and supporter journeys Ensure campaigns are insight-led, delivered on time and within budget Support the creation of high-quality content and storytelling Product development and innovation Develop and optimise Individual Giving and Legacy products Identify and launch new fundraising ..... full job details .....
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