IN2-AV is working confidentially with an established international professional audio and technology manufacturer that is continuing to expand its footprint across European markets. The business is well known within its sector, operates globally, and is now seeking a senior, hands-on commercial professional to take ownership of European sales performance as a standalone role. This position carries full responsibility for driving revenue across the region, working closely with distributors, dealers, and key accounts rather than managing a large internal sales team. The Role The European Sales Manager will be responsible for developing and executing the company s sales strategy across Europe, with a strong focus on channel management, partner performance, and key account development. Operating autonomously, the role combines strategic planning with direct sales execution. You will manage and grow relationships with distributor and dealer partners, shaping pricing structures, promotional activity, and market coverage to ensure consistent regional performance. A key part of the role is assessing market opportunities, identifying gaps in coverage, and adjusting channel strategy to maximise reach and competitiveness. In addition to channel leadership, you will remain hands-on with major customers and high-value opportunities, supporting the full sales cycle from initial engagement through to close. You ll represent the business across the region at trade shows, product ..... full job details .....