Senior SEO Manager

Make Agency is looking for a Senior SEO Manager to join their team in London.Make is a growing digital agency in the heart of East London. Due to new client wins, we’re looking for a Senior SEO Manager to join our team. This role focuses on strategy, innovation, and performance across a diverse range of clients.We’re looking for someone who is a confident strategist, data-driven, and an expert in both technical SEO and content optimisation. You should be comfortable working directly with clients, leading SEO strategies, and driving measurable growth across organic channels.You’ll be a senior member of a growing SEO team , with expected line management responsibilities , helping to develop talent and enhance our agency’s SEO capabilities.What makes a great SEO Senior Manager at Make?
This is a broad and impactful role , requiring a mix of strategic vision, technical expertise, and leadership. Some key traits we look for:5+ years of hands-on SEO experience, covering both technical SEO and content Bstrategy3+ years in an agency environment, working with multiple clientsAn understanding of how AI search is changing SEO, and how to adapt strategies for SGE, ChatGPT, or voice-led results.Strong knowledge of Google’s algorithm updates, ranking factors, and industry best practicesA track record of delivering high-quality SEO strategies that drive results for international clientsA natural leader who can motivate and educate teams, both within SEO and across the wider agencyExperience with GEO/local SEO and schema optimisation for location-based visibilityComfortable working directly with clients, building strong relationships and explaining SEO strategies to stakeholders of all levelsAwareness of how social platforms (like TikTok and Instagram) impact search behaviour and SEO visibilityA creative thinker who finds opportunities for growth beyond standard SEO tacticsData-driven approach, with experience in tools such as Google Analytics, GoogleSearch Console, Ahrefs, SEMrush, Screaming Frog, and Looker StudioAbility to manage SEO projects end-to-end, from audits to implementation, monitoring, and reportingA process-driven mindset with strong attention to detailA problem-solver and collaborator, comfortable working with Paid Media,Content, and Development teams to drive holistic digital marketing successWhat we look for in every team member at Make:
While roles vary, at Make, we share core values that help us grow as individuals and as a team:Challenging the norm —pushing boundaries with new ideasClear and persuasive communication —being able to explain complex ideas simplyA team-first mindset —collaborating and supporting othersCommercial awareness —ensuring efficiency, profitability, and long-term growthProblem-solving skills —finding ways to deliver work efficiently while maintaining high standardsAbility to thrive in a fast-paced environment —balancing multiple projects with agilityA detail-oriented and process-driven approach —ensuring precision in executionKey Responsibilities:
As SEO Senior Manager , you will be a key figure in the agency, using your expertise to drive organic growth for our clients.Your core responsibilities include:Client Strategy and Management – Own and manage SEO strategies for Make’s tier 1 clients, ensuring that each account is treated with the highest level of care and expertiseEmerging SEO Trends – Stay on top of developments in AI-powered search (e.g. Google’s SGE, Bing Copilot), local/GEO SEO strategies, and social search behaviour. Integrate these into client strategies to ensure visibility across all evolving organic search surfacesTechnical SEO Audits and Implementation – Lead site audits, website migrations, indexing/crawling optimisation, and Core Web Vitals improvementsSEO Content Strategy – Collaborate with content teams to develop high-impactSEO content strategies aligned with business goalsData and Reporting – Deliver clear, actionable reports that highlight performance insights, growth opportunities, and optimisation plansIndustry Insights and Innovation – Stay ahead of SEO trends, algorithm changes, and emerging technologies to keep Make at the cutting edge of SEOCross-Department Collaboration – Work alongside Paid Media, Design, and Development teams to create integrated marketing strategiesTeam Leadership and Development – Mentor junior team members, helping to upskill and grow the SEO function within the agencyNew Business and Growth – Support new business pitches and proposals, demonstrating how SEO can drive commercial success for potential clientsBenefits of working at Make:
Salary and BonusCompetitive salary based on experienceDiscretionary annual bonusCycle to Work schemeMonthly wellbeing allowanceLearning and Development£1,000 per year personal development budgetRegular ‘Lunch and Learn’ sessionsTime Off26 days annual leave
plus bank holidaysEnhanced parental leaveHow We WorkHybrid working ( Tuesday, Wednesday and Thursday in office )Work from anywhere for one month per yearAt Make, we celebrate diversity, creativity, and innovation. We welcome applications from all backgrounds and believe that different perspectives drive better resultsMake is one of the UKs fastest-growing digital agencies. Top 5 Google rated and based in the heart of East London.Get discovered by leading agencies searching for new talents. Submit your CV and take the next step in your career.
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