CRM Executive (App and Mobile)Because your new ideas are our way new ways of working. Evolve, your way. The CRM Executive (App and Mobile) will be responsible for developing, executing, and optimising the mobile communications strategy across SMS, Push Notifications, and, later exploring new channels such as WhatsApp, with the primary goal of increasing digital engagement, driving traffic to both our website and mobile app, and enhancing customer acquisition and retention.By leveraging Salesforce Marketing Cloud (SFMC) and a data-driven approach, this role will be key to growing our subscriber database, expanding opt-ins for mobile communications, and delivering personalised experiences to our customers. The CRM Executive will work closely with product, technology, and marketing teams to ensure the mobile CRM strategy aligns with broader business objectives, ultimately helping to drive the success of our mobile app and customer engagement initiatives.What You''ll GetThe work you do shapes the impact we have. We''re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.Some of our benefits are:27 days of leave, plus bank holidays and if you want, you can buy 5 more.Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.Primark Perks - Discounts with some local partner business to our officesWhat You''ll Do:Mobile Communications Strategy: Working closely with the Customer Engagement Manager to ..... full job details .....