Marketing Manager - Consumer Healthcare
Walker Cole International is partnering with a leading European Consumer Healthcare organisation to appoint a Marketing Manager.This role sits at the intersection of creative brand activation, campaign delivery, and commercial execution, working in close partnership with Brand Managers to bring Consumer Healthcare brands to life in the UK market.The RoleAs Marketing Manager, you will be responsible for creative development and execution across a Consumer Healthcare portfolio. Working alongside Brand Managers who own brand strategy and longer-term planning, your focus will be on turning strategy into standout campaigns, materials, and in-market activation.Key ResponsibilitiesLead creative development and execution across Consumer Healthcare/Over the counter (OTC) brands, translating brand strategy into impactful campaigns, content, and promotional materialsDeliver integrated marketing activity across ATL, BTL, digital, shopper, and retail channels, including launches, promotions, and innovation roll-outsManage creative, media, and production agencies, partnering closely with Sales while ensuring compliant execution with Medical and Regulatory teamsTrack campaign performance and optimise messaging, channels, and activation based on insight and resultsExperience RequiredExperience in Consumer Healthcare / OTC / FMCG marketing, with a strong creative biasHands-on background delivering campaigns, content, and brand activationConfident working with agencies and creative partners ..... full job details .....
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