Overview

Senior Customer Acquisition Manager at TieTalent (AJ Bell/UK investment platform). This is a strategic, data-driven, hands-on role leading performance marketing across paid digital channels to drive growth for a FTSE 250 brand.You’ll thrive in a regulated environment, enjoy solving complex marketing challenges, and be motivated by measurable results, continuous learning, and tangible impact on a fast-growing business.What the job involves

You’ll lead customer acquisition for AJ Bell’s core products (ISA, SIPP, General Investment Accounts) by managing high-performing campaigns across paid search, affiliates, paid social and display.Lead end-to-end acquisition strategy across paid digital channels (PPC, affiliates, paid social, display), balancing efficiency with long-term growth.Own and optimise multi-million-pound media budgets, ensuring robust cost control and ROI maximisation.Manage key agency relationships (media, affiliates, creative) setting direction, driving performance, and fostering a culture of testing and innovation.Collaborate cross-functionally with brand, data, and product teams to deliver a consistent and seamless customer journey.Leverage insights from econometrics (MMM), multi-touch attribution (MTA), and platform data to refine performance and inform spend allocation.Ensure regulatory excellence by following internal QA processes to ensure flawless execution; partner with Compliance and Legal to meet FCA and ASA requirements, including consumer duty standards.Mentor and develop junior team members, contributing to broader customer growth initiatives across the business.What you’ll bring

7+ years'' experience in digital or growth marketing, ideally in a regulated environment.Proven track record managing performance across PPC, paid social, display, and strong affiliate marketing experience.Deep understanding of affiliate networks, tracking platforms, compliance considerations, and commercial models (CPA, CPL, ROI).Experience of AI-powered campaigns like Performance Max and Meta Advantage+.Confident in using data from Google Analytics to MMM and MTA to inform decisions and improve results.Experience managing external agencies, building accountability, and driving measurable outcomes.Familiarity with SEO and its role in holistic acquisition strategies.Strong cross-functional communicator and project manager.Comfortable working with Compliance and navigating FCA regulatory frameworks.Team player with line management experience and a collaborative mindset.About Us

AJ Bell is one of the fastest-growing investment platform businesses in the UK, offering an award-winning range of solutions for professionals and DIY investors. We have over 620,000 customers and assets totaling more than £96.1 billion. We are a FTSE 250 company with headquarters in Manchester and offices in London and Bristol, employing over 1,500 people and recognized as a top employer.Benefits and working style

Hybrid working: minimum 50% in the office per month; initial full-time in-office onboarding. We are committed to equal employment opportunities and a respectful workplace. We do not discriminate based on protected characteristics; hiring decisions are based on qualifications, merit, and business need.Starting salary of up to £70,000 - £75,000 per annum.27 days holiday, increasing to 31 with service; holiday buy/sell scheme.Multiple pension schemes with matched contributions up to 8%.Discretionary bonus, annual share awards, BAYE, health plan, private healthcare and dental plans.Employee Assistance Programme, travel loan schemes, enhanced parental leave, and more.Statutory benefits plus wellbeing and development programs.Employment details

Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Business Development and SalesIndustries: Technology, Information and InternetIf you’d like to know more about the company and the role, we’d love to speak with you.

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