Digital Marketing Lead /12-month FTC (Maternity Cover) London (Hybrid) / 58,000- 69,000We''re recruiting on behalf of a leading aesthetics business for an experienced Digital Marketing Lead to cover maternity leave. You''ll lead the launch and ongoing optimisation of a new digital education platform for healthcare professionals, driving acquisition, engagement and conversion through data-led digital journeys.Key responsibilitiesDeliver platform launch, rollout and adoptionOwn digital engagement strategy and optimise omnichannel customer journeysDrive acquisition and retention via CRM, email, marketing automation, paid and organic channelsLead content strategy/roadmap (eLearning, clinical/education resources, business tools) with Medical/Regulatory and agenciesManage performance reporting, KPIs, dashboards and continuous optimisationOwn agency management, project plans and budgets in a regulated environmentEssential experienceDigital marketing leadership in healthcare/pharma/medical device/aesthetics or another regulated sectorStrong CRM + marketing automation and lifecycle marketing capabilityExperience managing digital platforms/portals and end-to-end content deliveryConfident with analytics and using insight to improve journeys and conversionStrong stakeholder, project and agency managementWorking knowledge of Veeva PromoMats and compliant HCP communicationsDesirable: aesthetics, digital learning platforms, ABPI/IPHA, Salesforce.To apply, please send your CV (and ..... full job details .....