OverviewFranchise Marketing Manager – Automotive

| £35,000 + £5,000 Car Allowance + Benefits | Hybrid (Northampton/Aylesbury)

Are you a dynamic marketing professional with a passion for driving business performance? We’re partnering with a national automotive business to recruit a

Franchise Marketing Manager

for a hybrid role based across Northampton and Aylesbury.

This is a fantastic opportunity to join a collaborative and autonomous marketing team where your insights, ideas, and leadership will directly impact the growth of leading automotive franchises. With the support of in-house teams and external agencies, you\''ll lead innovative marketing initiatives that enhance brand visibility and drive lead generation.

Key Responsibilities

Develop and implement annual and quarterly marketing plans tailored to each franchise.

Analyse market, customer, competitor, and media insights to inform strategy.

Collaborate with franchise GMs to meet lead generation and commercial targets.

Manage marketing campaigns from concept to execution.

Oversee marketing budgets and ensure optimal ROI.

Represent your franchise at manufacturer meetings and maximise co-funded campaign opportunities.

Provide detailed reporting on campaign performance by channel.

Serve as the brand guardian for your franchise portfolio.

Nurture relationships with third-party suppliers and stakeholders.

What You’ll Bring

A results-driven mindset with multi-channel marketing experience.

Strong campaign management skills, from planning through to delivery.

Commercial acumen and a collaborative approach to stakeholder engagement.

Experience in the automotive sector (preferred but not essential).

Why Join?

Hybrid working: 3 days on-site, 2 days from home.

Work closely with major automotive brands and regional leaders.

Supportive environment with access to agencies, a Digital Marketing Team, and Marketing Executives.

Strong culture of progression – average tenure within the team is 7+ years.

Competitive salary with flexibility for the right individual.

If you''re ready to shape the future of franchise marketing in the automotive space, apply today or reach out for a confidential conversation.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Public Relations

Industries

Retail Motor Vehicles, Motor Vehicle Manufacturing, and Retail

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