Overview

We are looking for a strategic and collaborative Global Digital Strategy Lead to join our Global Creative Marketing team. This role will give you a great opportunity to shape the digital footprint of our international film releases, driving innovative strategies from production through to global distribution. You’ll play a key role in shaping how audiences connect with our stories — driving creative ideas, sparking engagement, and working across markets to bring campaigns to life online.Responsibilities

Audience and Platform Strategy

Define digital positioning for our international slate, aligning platform strategies with audience behaviours across global marketsLead audience segmentation and behavioural analysis to identify key demographics and content preferencesDeliver insights through competitor benchmarking and social trend analysis to guide campaign directionDevelop platform-specific strategies and messaging frameworks tailored to audience segments and channel conventions.Creative Ideation and Content Strategy

Translate campaign pillars into engaging digital content strategies across global and local social channelsProvide creative inspiration and format recommendations aligned with character themes and narrative arcsGenerate ideas for Content Days and reactive content that taps in to real-time trends and audience sentimentSupport influencer marketing by identifying relevant creators and proposing platform-appropriate executions.Collaborate with internal teams including Global Marketing, Publicity, and Distribution to coordinate campaign execution and asset launches.Guide local digital teams with strategic direction, ensuring alignment with global objectives and sharing performance insights.Act as primary contact for third-party distributors, especially US-based partners, to ensure strategic alignment and campaign clarity.Facilitate regular communication across territories and external partners to coordinate creative, influencer, and digital activations.Qualifications

7+ years in digital marketing, social strategy, or content leadership roles (preferably within entertainment or media)Proven ability to develop and implement global digital and social strategies across the full lifecycle of film releasesExperience working on global campaigns across international teams and territoriesStrong understanding of audience segmentation, platform behaviour, and digital positioningAbility to translate insights into actionable recommendations and to provide creative direction and guidelines for local market adaptationSkilled in competitor analysis, social trends tracking, and performance reportingStrong interpersonal skills to guide and support internal teams, including senior execsFamiliarity with influencer marketing and digital partnershipsUp-to-date knowledge of social media innovations, platform updates, and emerging tools.Next Step: Please CLICK HERE to see this role on our own website, and apply.

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