Social Media Manager

Overview
Job title: Social Media Manager. SOC code: 2493 Public relations professionals.Responsibilities
Collaborate with senior team members to define and refine brand positioning, digital strategy, and customer engagement goals across multiple platforms, including Xiaohongshu and Instagram.Create, edit, and manage the distribution of engaging digital content, including social media posts, short videos, newsletters, and promotional material, to support public relations and marketing objectives.Represent the company and communicate with customers, influencers, media contacts, and community stakeholders through digital campaigns, in-person events, and online forums to promote and enhance the restaurant’s public profile.Develop and implement tools to monitor, analyse, and report on the effectiveness of digital and social media campaigns, providing insights to inform future strategies.Support the delivery of campaigns and brand initiatives that reflect Teo Hot Pot’s identity and values, and ensure consistency across all digital communications.Salary
Salary: £34000 to 43000 per year depending on experienceSkills, experience and qualifications
A minimum of a bachelor’s degree (or equivalent qualification) in Marketing, Communications, Digital Media, Public Relations, or a related field.Relevant experience in social media management, digital marketing, or online brand promotion.Proven ability to create and manage engaging content across multiple platforms, including Instagram, Facebook, TikTok, and Xiaohongshu (Little Red Book).Strong understanding of social media trends, audience engagement strategies, and content performance analytics.Excellent written and verbal communication skills in English, with proficiency in Mandarin Chinese highly desirable for engaging with Chinese-speaking audiences.Experience using social media management tools (e.g. Hootsuite, Buffer) and analytics platforms (e.g. Meta Insights, Google Analytics, Xiaohongshu backend tools).Strong creative, organisational, and project management skills with attention to detail and brand consistency.Ability to work independently and collaboratively in a fast-paced, customer-facing environment.Understanding of UK food and hospitality trends is an advantage.Experience and Language
Experience: RequiredLanguages: Chinese – Advanced. English – AdvancedEmployment: Full-timeSalary: £34,000 – £43,000 yearlyAbout Teo Hot Pot
Teo Hot Pot ??????: TEO HOT POT is a rapidly growing restaurant located in Fitzrovia, central London. It brings to the UK a unique and authentic interpretation of the traditional Teochew-style hot pot, a cuisine that has gained widespread popularity in China a
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