Middlesex University is seeking an experienced and proactive SEO Specialist to strengthen our digital presence and drive sustainable organic growth. In this role, you will lead the development and delivery of SEO strategies that enhance visibility across key academic programmes, services, and priority content areas. Reporting to the Web Content Manager, you will collaborate closely with colleagues across Digital, Marketing, Admissions, and academic teams. You will conduct extensive keyword research, create and optimise content, support technical improvements, and provide analytics-led insights that guide decision-making. This is a hands-on role suited to someone who combines technical SEO expertise with strong editorial capability and a keen eye for user experience. Key responsibilities: Develop and deliver SEO strategies that increase organic traffic and search visibility. Conduct keyword research and optimise content across programme pages, landing pages, and articles. Produce and edit SEO-focused copy to support student recruitment. Perform technical audits and collaborate on improvements to site performance and crawlability. Monitor performance using Google Analytics, Search Console, and SEMrush, and report on KPIs. Support link-building, competitor analysis, and sector-specific SEO insights. Promote SEO best practices across the organisation. Essential experience and skills: 2+ years'' SEO experience. Strong proficiency with SEO tools (Google Analytics, Google Search ..... full job details .....