Digital and Marketing Manager

Connect2Luton are excited to recruit a Connect2Luton are excited to recruit a Digital and Marketing Manager on behalf of Luton Borough Council.

Main purpose of position:

The purpose of this role is to lead the development, management and promotion of digital content across the Inclusive Economy portfolio, including the Luton & Jobs website, Adult Learning and supporting Step Forward Luton. The post holder will ensure content is user-centred, accessible and engaging, helping residents and businesses easily access information, opportunities and support.

The role will lead the digital marketing activity across the service, developing campaigns, social media content and promotional initiatives that increase awareness, engagement and take-up of our new skills programmes and working closely with the Step Forward Luton team. Using user insight, analytics and feedback, the post holder will continuously improve the digital offer, ensuring content is effective, relevant and aligned with user needs.

The post holder will commission, write, edit and publish content across multiple platforms, working closely with service leads and subject matter experts to ensure information is accurate, accessible and delivered in the most effective format for users.

You will be responsible to:

• Manage relationships with subject matter experts from across the council to develop, maintain and promote web content that meets our user''s needs. This includes liaising with the corporate digital team to update the Council''s website where appropriate.
• Ensures residents and businesses journeys are the best they can be, creates digital pen portraits and a digital human library of how individuals and communities experience our products and services. Supports the Head of Service on Co-Design and Co-Production initiatives across the function and supports this approach throughout the organisation.
• Provides support and guidance to any neighbourhood and health integration digital and marketing initiatives i.e partnerships with Primary Care Networks and the Mental Health Trust.
• Support the further development and integration of the Team Kinetic Volunteer Platform and assist the Volunteer Co-ordinator on digital marketing activities and further service iterations.
• Develop compelling and engaging content that grows affinity and connectivity with the brands across the function. Including providing digital community management to new initiatives.This includes maximising the use of the Luton Jobs and Skills website.
• Lead the development and delivery of strategic digital marketing activity across the Inclusive Economy portfolio, promoting our services, programmes and initiatives to residents, businesses and partners through effective and targeted campaigns.
• Lead the ongoing development of the Inclusive Economy digital estate, ensuring websites and digital platforms are effectively used as marketing and engagement tools that showcase opportunities, services and success stories. Ensure content is accessible, compelling and aligned with campaign objectives, while maintaining a consistent customer journey across all digital touchpoints.
• Provide expert advice and support on digital marketing, audience engagement, content strategy and campaign planning, helping services adopt best practice and ensuring the Council''s investment in digital channels delivers measurable outcomes for residents, businesses and communities.
• Lead on embedding best practice in content design, accessibility, SEO, digital marketing and user engagement across the Inclusive Economy portfolio, ensuring websites and digital channels are continuously reviewed and improved based on user needs, feedback and performance data.

Skills and Experience:

• In depth experience of working within a large-scale digital services/web operations environment
• Experience of managing user testing and monitoring and reporting functionality and usability of digital services
• Able to plan, organise and deliver operational and project work consistently within agreed deadlines using own initiative
• Experience with the delivery of affective Digital Marketing in respect of driving the take up and engagement of digital services
• Experience of developing and monitoring (e.g. Google analytics) user friendly engaging content. Including the design and layout of page templates user interface design patterns, standard user-centred design methodologies and recognised best practice
• Able to use online forms software to design and create web forms which help reengineer business processes and improver user experience
• Relevant qualification or equivalent verifiable experience and training
• Able to adopt a flexible approach to working hours at certain times

About Us

Luton Borough Council have partnered with Kent County Council to create Connect2Luton, a recruitment managed service for all contingent temporary agency, contract, and interim roles at the Council.

Our heritage and being local government owned which means we have a wealth of knowledge and expertise within the public sector, with many of our employees having previously worked for the Council or have supplied previously into the Council, for several years.

We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.

on behalf of Luton Borough Council

Connect2Luton is a trading style of Luton & Kent Commercial Services LLP - A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Luton is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates.