Are you ready for a job like no other? As the Recruitment Communications Lead, you will bridge Corporate Communications and HR/Recruitment to position Police Scotland as an employer of choice. You will lead the design, execution, and evaluation of evidence-based, multi-channel recruitment marketing campaigns aimed at attracting top talent for priority, high-volume, and hard-to-fill roles. Working between our recruitment team in Jackton and the Corporate Communications team in Dalmarnock, you will manage recruitment marketing budgets, leverage digital/social platforms, and shape our Employer Value Proposition (EVP). Key Responsibilities: Strategic Planning: Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities. Campaign Delivery: Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans). Brand and EVP Management: Develop and champion Police Scotland s employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility. Measurement and ROI: Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders. Budget and Agency Leadership: Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with
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