Digital Marketing Executive

We are looking for a hands-on digital marketing executive to join a growing marketing function and take ownership of paid social activity across the group. This role would suit someone who understands how to turn business objectives into effective paid campaigns that generate leads and drive conversions, rather than simply managing social media content. You will be responsible for planning, launching, optimising and reporting on paid social campaigns, with a particular emphasis on Meta advertising alongside LinkedIn and other relevant platforms. This is a varied role combining creative thinking with analytical insight, giving you the opportunity to test new ideas, improve campaign performance and make a direct impact on business growth. There is also uncapped commission linked to lead generation and conversions. Responsibilities:As a digital marketing executive you will Plan, manage and optimise paid social campaigns, with a strong focus on Meta. Develop audience targeting strategies to generate leads and drive conversions. Manage campaign budgets and optimise spend to maximise performance and return on investment. Test and refine audiences, creative, messaging and placements to improve results. Collaborate with the wider marketing team to develop engaging ad copy and creative. Monitor and analyse key metrics, including cost per lead, conversion rates and return on ad spend. Set up conversion tracking and produce performance reports with recommendations for improvement. ..... full job details .....