Job Description
We''re working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands-on across the key demand channels.
This is a true "lead it, and do it" role: you''ll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You''ll also lead and develop a Marketing & Growth Manager (who oversees day-to-day activity with solid foundations already in place).
Role: Senior Marketing Manager
Location: Liverpool Centre (Hybrid)
Type: Permanent
Salary: DOA
Key responsibilities include:
- Own the marketing strategy and annual plan (agreed with directors) across multiple business lines
- Take full ownership of the lead target and where budget/effort should be allocated to hit it
- Drive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvement
- Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell lead generation
- Develop positioning and messaging that resonates with senior decision-makers
- Produce monthly performance reporting (HubSpot) demonstrating marketing impact on pipeline
- Lead through others: manage and develop a Marketing & Growth Manager
Key skills and experience:
- Senior B2B marketing experience with a track record of generating qualified leads for "considered purchase" services
- Strong, hands-on capability in search (SEO/AEO) and website conversion
- Lifecycle / CRM / database marketing experience (nurture, segmentation, repeat/cross-sell)
- Confidence using HubSpot and turning data into clear commercial decisions
- "AI-first" mindset and curiosity-able to adapt as search shifts towards AI-led answers
- Strong commercial judgement and ability to write credible, compelling copy for senior audiences
- Proven people leadership (developing a manager)