CRM Manager

CRM ManagerCroydon: Hybrid Salary: 40,000 - 45,0000 + BenefitsDrive Customer Insight. Shape CRM Strategy. Deliver Meaningful Growth.We''re working with an ambitious and customer-focused organisation seeking a talented CRM Manager to join their growing marketing team. This is an exciting opportunity for a commercially minded, data-driven marketer who thrives on turning customer insight into highly targeted, impactful marketing activity.Sitting at the heart of customer data, segmentation, lifecycle marketing and campaign activation, you''ll play a key role in helping the business better understand its customers and create more personalised experiences that drive engagement, retention, repeat purchase and long-term customer value.This position would suit an experienced CRM, Customer Marketing or Lifecycle Marketing professional who enjoys analysing customer behaviour, uncovering opportunities and influencing broader marketing strategy through actionable insight.The successful CRM Manager can expect: Salary: 40,000 - 45,000 per annum 25 day''s holiday Pension Plan Career Progression Flexible working Hybrid Working - In the office 2 days per weekSome of the main duties of the CRM Manager will include:Customer Insight and Segmentation Analyse customer, behavioural, engagement and booking data to understand customer trends and identify growth opportunities. Build, maintain and enhance customer segments based on lifecycle stage, behaviour, engagement, frequency, recency and value. ..... full job details .....