Job Description
Digital and Innovation Marketing ManagerGreater Belfast Office Based MCS are working exclusively with an established and growing industrial manufacturing group to recruit a Digital and Innovation Marketing Manager.This is an exciting opportunity for a commercially minded, hands-on marketing professional to take ownership of marketing across an international business.Reporting directly to the Group Projects Director, you will work closely with commercial, sales, technical, product development and IT teams to develop and deliver a more structured, strategic and digitally enabled marketing function.The RoleThe successful candidate will take responsibility for delivering proactive, 360-degree marketing activity, connecting product innovation and technical developments with clear customer value and measurable commercial outcomes.You will combine strategic thinking with hands-on execution, overseeing everything from product launches, branding and content creation to CRM development, digital campaigns, lead generation and marketing performance.Key ResponsibilitiesMarketing Strategy and Commercial Development: Develop and deliver a proactive, group-wide marketing strategy aligned with business growth objectives, driving commercial marketing, lead generation, customer acquisition and market intelligence while establishing meaningful KPIs and consistent brand communications across all sites. Innovation and New Product Development: Lead the marketing element of the NPD process, ..... full job details .....