Job Description
PPC Executive Location: LiverpoolSalary: £35,000-£40,000 per year, depending on experienceWorking arrangement: Hybrid An established and highly regarded law firm is looking for an experienced PPC Executive to join its growing marketing team. This is an opportunity to take ownership of paid search campaigns across a range of legal practice areas, using your analytical skills and legal marketing knowledge to generate high-quality enquiries and support business growth. Previous PPC experience within the legal sector is essential. You must have a proven track record of managing paid search campaigns for legal services, either within a law firm or a legal marketing environment. The role You will manage the day-to-day delivery, optimisation and performance of paid search campaigns, ensuring budgets are used effectively and campaigns deliver a strong return on investment. Working closely with the wider marketing team, you will identify opportunities to improve campaign performance, increase conversion rates and attract relevant enquiries across multiple legal service lines. Key responsibilities Manage and optimise Google Ads campaigns across a range of legal practice areas. Monitor campaign performance, advertising spend, conversions and return on investment. Conduct keyword research and competitor analysis within the legal market. Review campaign data to identify trends, performance issues and opportunities for improvement. Implement campaign changes to improve lead ..... full job details .....