Job Description
About the RoleWe are seeking a talented Marketing Mix Modeling (MMM) Analyst/Consultant/Sales Manager to support marketing measurement and effectiveness initiatives. The successful candidate will leverage advanced analytical techniques to evaluate marketing performance, quantify media impact, and provide data-driven recommendations that help businesses optimize marketing investment and improve ROI.This role requires a blend of strong analytical capability, stakeholder management, and consultative skills, with experience delivering Marketing Mix Models either within a consultancy/agency environment or directly for client-side organizations.Key ResponsibilitiesDesign, build, and execute Marketing Mix Models (MMM) to assess the impact of marketing activities on business performance.Analyze large datasets from media, sales, and marketing sources to identify key drivers of growth and performance.Develop actionable insights and strategic recommendations to optimize media investment and marketing effectiveness.Interpret complex analytical results and communicate findings to stakeholders in a clear, business-focused manner.Partner with marketing, analytics, and commercial teams to define measurement frameworks and business objectives.Support budget allocation and scenario planning through advanced statistical modelling and forecasting techniques.Conduct ad effectiveness and brand measurement analyses to evaluate campaign performance.Present insights and recommendations to senior ..... full job details .....