Job Description
Ecommerce Lead
The Opportunity
We are looking for an ambitious and commercially driven Ecommerce Lead to take ownership of online trading performance and drive the continued growth of a fast-paced, multi-channel retail business.
This is an exciting opportunity for an experienced ecommerce professional to lead digital trading across multiple sales channels, including website, app and TikTok Shop, taking responsibility for maximising revenue, improving conversion and delivering an exceptional customer experience across international markets.
Key Responsibilities
Lead, develop and motivate a team of two, setting clear objectives, driving performance and supporting individual development.
Own ecommerce trading performance across all international markets, ensuring delivery against revenue, profitability and margin targets.
Monitor and analyse key ecommerce KPIs, including conversion rate, average order value, traffic and revenue, translating insights into actionable trading strategies.
Own and manage the ecommerce trading calendar, maximising key seasonal events, promotional opportunities and brand campaigns.
Oversee all website and app merchandising, ensuring product presentation, content and customer journeys are commercially optimised.
Manage product launches and new collection drops, ensuring product content, pricing and imagery are accurate and aligned across all channels.
Support and deliver the CRO roadmap, identifying opportunities for A/B testing, improving conversion rates and enhancing the overall user experience.
Work closely with design and development teams to deliver engaging, high-performing website and app experiences.
Collaborate with performance marketing teams to align PPC, paid social, affiliate marketing and SEO activity with wider trading priorities.
Partner with CRM teams to coordinate email, SMS and app push campaigns, ensuring activity complements website and app trading plans.
Brief creative teams on ecommerce requirements for campaigns, product launches, promotional activity and ongoing content updates.
Manage ecommerce platforms and integrations, working with internal developers and external agencies to ensure optimal performance.
Own ecommerce reporting and dashboards, providing regular trading updates, commercial insights and recommendations to senior leadership.
Oversee the end-to-end online customer journey, ensuring a seamless and consistent experience across desktop, mobile and checkout.
Identify and implement new ecommerce technologies, tools and integrations to improve efficiency, functionality and commercial performance.
Ensure product data, pricing, promotions and content remain accurate, compliant and consistent across all digital sales channels.
What We''re Looking For
At least 5 years'' experience in an ecommerce trading or ecommerce management role, ideally within fashion, retail or activewear.
Previous experience managing and developing a team.
Strong understanding of ecommerce trading, digital merchandising and the key commercial levers that drive online performance.
Proven experience managing website and app trading, with exposure to additional digital channels such as TikTok Shop highly advantageous.
Highly analytical, with the ability to interpret performance data, identify opportunities and translate insights into commercial action.
Strong commercial acumen and a track record of delivering revenue growth, improving conversion and achieving trading targets.
Experience working cross-functionally with marketing, CRM, creative, operations and technology teams.
A good understanding of CRO, A/B testing, customer journey optimisation and digital marketing channels.
Comfortable managing multiple priorities in a fast-paced, ambitious and growing business.
Proactive, hands-on and solutions-focused, with the confidence to take ownership and make commercially informed decisions.
Excellent communication and stakeholder management skills.
Salary & Benefits
Competitive salary.
Sliding-scale annual bonus scheme.
Flexible working hours.
Enhanced employer pension contributions.
Private healthcare.
26 days'' annual leave plus bank holidays.
40% staff discount.
Death-in-service benefit providing 4x annual salary.
Free on-site gym.
Free on-site EV charging facilities.
BH37899