Job Description
ITERABLE CRM/MARTECH CONSULTANT £450 per day | Outside IR35 | Central London, 2 days a week on site | Initial 3 months A fast-growing, membership-led luxury beauty brand needs an experienced CRM and MarTech consultant for a hands-on project to get more out of their Iterable platform. The brand is direct to consumer and app-led. They want a specialist to sharpen how they use customer data, deliverability and automated, event-triggered messaging.andnbsp;The deliverablesAudit and optimise the Iterable setup: customer attributes, behavioural events, data feeds and integrationsReview deliverability (sender reputation, inbox placement, bounces, complaints, list hygiene) and deliver a remediation planDesign and implement a contact frequency framework that balances revenue, customer experience and deliverabilityActivate propensity and churn models inside Iterable, working with the Data teamBuild event-triggered journeys across email, push and in-app, such as saved items, browse behaviour and fast-selling productsScope deep linking and in-app requirements as technical briefs for Product and EngineeringProduce platform documentation, templates and QA standards for the in-house team to own after the engagementWhat you''ll bringA strong track record delivering CRM, MarTech or marketing automation projects, ideally in D2C, retail or E-commerceHands-on expertise with Iterable, or a comparable platform such as Braze, Bloomreach, Klaviyo or Salesforce Marketing CloudDeep knowledge of email ..... full job details .....