Job Description
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results. Client DetailsA global travel brand (B2B)DescriptionDevelop and execute global demand generation strategies that deliver measurable pipeline and revenue growthLead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channelsOwn digital marketing performance, large budget optimisation and ROI across multiple international marketsDrive website optimisation and conversion rate improvement through testing, analytics and personalisationBuild scalable marketing automation and lead nurture programmes aligned to the B2B buyer journeyPartner with sales and marketing leadership to optimise lead management, scoring and pipeline performanceOversee reporting, attribution and performance dashboards to inform strategic decision-makingShape global SEO and organic growth strategies alongside content and digital teamsLead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions Profile10+ years'' experience in demand generation, growth marketing and digitalExperience ..... full job details .....