Econometrician- MMM

Measurement and Attribution Specialist (Marketing Mix Modeling)Location: Central London - Hybrid (Tue, Wed, Thu on-site)Contract: 12 MonthsThe RoleAre you an econometrician who speaks fluent C-suite?We are looking for an Econometric Translator to bridge the gap between complex statistical modeling and high-stakes commercial media strategy.You''ll advise senior marketing and analytics leaders to validate Marketing Mix Models (MMM), challenge channel saturation myths, and turn complex regressions into multi-million-pound investment decisions.What You''ll DoChallenge and Validate MMMs: Advise stakeholders on modern Bayesian MMM frameworks, calibrating models with geo-experiments and incrementality testing.Translate Math into Strategy: Distill adstock decay, saturation curves, and marginal ROI into crisp, commercial recommendations for non-technical executives.Empower Commercial Teams: Arm internal sales teams with data-backed narratives and workshops to handle complex measurement objections.What You Bring3+ years of hands-on experience running or auditing MMMs (brand, media agency, or econometrics consultancy).True Econometric Depth: Practical mastery of adstock decay, Hill/saturation curves, multicollinearity, and baseline adjustments.Executive Storytelling: The rare ability to explain statistical nuances clearly to senior commercial stakeholders.Bonus: Experience with modern open-source Bayesian MMM frameworks (e.g., Meridian, LightweightMMM, Robyn) and lift-test ..... full job details .....