Job Description
Our Blue Chip Retail Client is looking for an experienced Adobe Analytics Analyst - this will be hands-on implementation and analyst role turning the agreed future-state analytics direction into tested, documented solutions. The role will be via an Umbrella Company and will be 1 to 2 day a week onsiteCore responsibilities Build and validate the agreed conversion-rate methodology in Adobe Analytics, including segments, calculated metrics, baselines, trends and Analysis Workspace reporting across Total Digital, Web, App and Pay at Browse.Work with Digital Analytics, Product, Engineering and subject-matter experts to close known Failure States gaps, updating logic, segments, metrics and reporting where data is available.Specify any tracking, data-layer, Tealium or Adobe configuration changes needed to address remaining gaps.Build and compare attribution models against current approaches, including session-based and other relevant views; quantify channel impacts and provide clear interpretation guidance.Create test plans, complete QA, and maintain issue, decision and dependency logs.Document implemented logic, assumptions, exclusions and limitations, and transfer knowledge to the internal team.Required knowledge and experience Deep, hands-on Adobe Analytics experience, including Analysis Workspace, Marketing Channels, report suites, eVars, events, segments, calculated metrics, processing rules and persistence. Experience implementing conversion, funnel and customer-journey ..... full job details .....