Permanent

General Manager - Automotive

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Major Recruitment North West Perms

Job Description

General Manager - Automotive
Location: Hitchin, Hertfordshire
Salary: -45,000 per annum plus bonus
Job Type: Full-Time, Permanent
Hours: 40 hours per week - Will include weekend working hours

About our client
Our client is a long-established, family-owned business specialising in the sales of caravans, motorhomes, and campervans. Known for their personal service and loyal customer base, they pride ourselves on offering high-quality vehicles alongside a friendly, knowledgeable experience.
They are seeking a hands-on General Manager to lead a small but ambitious team, drive ongoing business success, and work closely with the owner, benefiting from their support, mentorship, and collaborative approach.

The Role
This is a varied and hands-on position. As General Manager, you will take full responsibility for the day-to-day running of the business, leading from the front across sales, operations, and customer service.
This role would suit someone who enjoys being involved in all aspects of a business and thrives in a small, independent environment.

Key Responsibilities

  • Oversee daily operations across sales, service, and administration
  • Actively contribute to vehicle sales, supporting customers from enquiry through to handover
  • Deliver exceptional customer service and handle any escalated queries
  • Lead, motivate, and support a small team
  • Monitor business performance, controlling costs and driving profitability
  • Liaise with manufacturers
  • Promoting the business at industry events to generate new sales opportunities.
  • Maintain high standards across the site, including vehicle presentation / displays and facilities
  • Ensure compliance with health & safety and relevant industry regulations

About You

  • Proven experience in a management or senior role (automotive, leisure, or retail preferred)
  • Strong sales ability with a proactive, hands-on approach
  • Comfortable managing multiple responsibilities in a small business setting
  • Excellent customer service and communication skills
  • Commercially aware with a focus on profitability and growth
  • A natural leader who enjoys supporting and developing a team

What you can expect in return

  • Competitive salary, complemented by a performance-related bonus scheme linked to sales and profitability
  • Opportunity to manage and shape a growing independent business
  • Supportive and close-knit team environment
  • Varied and engaging role with real autonomy
  • Long-term career opportunity within the leisure vehicle sector

Working Hours

  • Full-time, site-based role
  • Weekend working required (as part of a retail environment)
  • Flexibility required to meet business needs

Interested?
If you''re a motivated, hands-on manager looking for a role where you can truly make an impact, we''d love to hear from you.

Please apply in the first instance with a copy of your CV.

INDKM