Digital and Marketing Manager

Connect2Luton are excited to recruit a Connect2Luton are excited to recruit a Digital and Marketing Manager on behalf of Luton Borough Council.Main purpose of position:The purpose of this role is to lead the development, management and promotion of digital content across the Inclusive Economy portfolio, including the Luton and Jobs website, Adult Learning and supporting Step Forward Luton. The post holder will ensure content is user-centred, accessible and engaging, helping residents and businesses easily access information, opportunities and support.The role will lead the digital marketing activity across the service, developing campaigns, social media content and promotional initiatives that increase awareness, engagement and take-up of our new skills programmes and working closely with the Step Forward Luton team. Using user insight, analytics and feedback, the post holder will continuously improve the digital offer, ensuring content is effective, relevant and aligned with user needs.The post holder will commission, write, edit and publish content across multiple platforms, working closely with service leads and subject matter experts to ensure information is accurate, accessible and delivered in the most effective format for users. You will be responsible to:Manage relationships with subject matter experts from across the council to develop, maintain and promote web content that meets our user''s needs. This includes liaising with the corporate digital team to update the ..... full job details .....