Job Description
Location: Poole (hybrid after probation but within 1 hours commute of Poole)
Salary: £20.19ph - £23.08 ph
Benefits: 20 days holiday (pro rata) + bank holidays, pension, parking, laptop
Hours: 20 hours per week – flexible around school hours
Aspire Jobs are working in an exclusive partnership with our client who operates in and around the hospitality/sporting industries.
This new Marketing Executive role will support brand awareness and build a consistent, practical marketing programme. This will support trade enquiries, brand awareness and ecommerce sales across the UK and Europe, working closely with a Sales Executive.
As a successful Marketing Executive you will have:-
- Practical experience creating and delivering marketing content across social media, email and websites
- Strong copywriting and attention to detail, with the ability to maintain a consistent brand voice
- Experience using a website content management or ecommerce system and confidence learning WooCommerce
- Ability to interpret basic marketing and ecommerce analytics and turn findings into practical improvements
- Strong planning and coordination skills, with the ability to deliver a focused programme within part-time hours
Whilst not essential if you have this experience, it would be desirable
WooCommerce experience; wine, drinks, hospitality or premium consumer brand experience; familiarity with email platforms, simple design tools, product photography or event marketing.
Job Responsibilities of the Marketing Executive
Brand and marketing management
- Management of brand assets, content, calendars and performance reporting
- Maintain a consistent brand voice and visual presentation across customer communications, social channels and the website
Content campaigns and ecommerce
- Plan, create and publish social media and other content that communicates the product and supports agreed commercial priorities
- Prepare and send email campaigns, maintain audience lists and coordinate campaign content and timing
- Keep website and Ecommerce product pages, imagery, copy and promotions current; check links and the customer journey, and coordinate technical support where needed
- Deliver agreed campaigns that support ecommerce orders and trade enquiries, working within approved budgets and agreed processes for customer data
- Support product tastings and events through promotion, materials and coordination; pass enquiries and leads to the person responsible for sales
Measurement and coordination
- Track useful measures across social, email, website and ecommerce activity; report what generates engagement, enquiries and orders, with recommended improvements
- Coordinate with sales on customer questions, upcoming activity and lead handover
- Manage routine content and campaign administration
- Agree scope and specialist support before major website development, new channels or additional campaigns. Direct prospecting, sales negotiation and account ownership sit with sales
This is a great opportunity to join a small but growing business to help them on their growth journey. It would suit someone who has perhaps worked full time and has a wealth of marketing experience, but who is now looking for part-time work.