Job Description
Location:Between North Weald and Earls Colne, Colchester (Hybrid: 3 days on site, 2 at home. Primary base at either site, depending on candidate preference and business needs. Occasional travel between sites required) Job Purpose Lead the planning, delivery and evaluation of Individual Giving campaigns and supporter journey communications across digital and direct channels, generating sustainable income growth and an excellent supporter experience. You will manage campaigns to acquire, retain and steward individual supporters (digital acquisition, email marketing, regular giver welcome journeys, appeals) and support testing of new products, propositions, channels and journeys to diversify income and maximise long-term net income and supporter value. Duties and Responsibilities Strategy, Planning and Growth Contribute to the Individual Giving strategy, focusing on digital acquisition, email marketing and supporter development Work with the Head of Individual Giving on innovation projects to acquire, retain and maximise net income from audiences Help plan strategic initiatives such as the charity''s anniversary Monitor digital fundraising developments and test new products and channels Campaign and Project Management Project manage campaigns from design to evaluation, on time and budget, to acquire supporters and increase donor value through upgrade and cross-sell Develop and test stewardship programmes to maximise retention and lifetime value Manage agencies ..... full job details .....