Digital Marketing Executive

The OpportunityOur client is seeking a commercially minded and data-driven Performance Marketing Executive to join their growing marketing team.This is an exciting opportunity for an ambitious digital marketer who enjoys combining creative campaign development with analytical, performance-led decision-making. You will play an important role in planning, delivering and optimising multi-channel digital marketing campaigns, helping to drive customer acquisition, generate quality leads and maximise revenue.The successful candidate will have hands-on experience across paid search, paid social and digital advertising, alongside a strong understanding of analytics, conversion optimisation and wider digital marketing activity.Key ResponsibilitiesPaid Media and Campaign ManagementPlan, implement and optimise digital marketing campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, programmatic, display and remarketing channels.Manage campaign budgets effectively, ensuring activity delivers strong return on advertising spend (ROAS) and return on investment (ROI).Develop and test different audiences, creative approaches, targeting strategies and bidding techniques to improve campaign performance.Monitor campaign performance and make ongoing recommendations to improve results.Analytics and Performance ReportingMonitor and analyse campaign performance, website traffic, lead generation and customer acquisition activity.Produce regular performance reports, dashboards and ..... full job details .....