Overview

We\''re Digital Media Team, a fast-growing performance marketing agency based in Manchester, specialising in paid social, PPC, email marketing, and creative for eCommerce brands. We work with some of the UK’s most exciting names in fashion, lifestyle, and retail. At DMT, we\''re a close-knit team that thrives on collaboration, innovation, and seeing our clients grow.Role

The RoleWe’re seeking an experienced and strategic Head of Paid Media to lead our dynamic team and drive exceptional results for our clients across Paid Search and Paid Social. This senior role is central to the agency’s growth, responsible for the day-to-day operation of our Paid Media department, developing our service offering, managing key accounts, and line-managing a talented team. You’ll be directly accountable for client performance targets, paid team revenue growth, forecasting, retention, satisfaction, and overall commercial success.Responsibilities

Develop and execute an overarching paid media strategy aligned with client objectives and agency goals.Lead, mentor and inspire a high-performing team, ensuring professional development and high morale.Act as a senior point of contact for top-tier clients, building trust-based relationships.Own commercial targets for Paid Search and Paid Social, ensuring measurable ROI.Oversee planning, implementation, and optimisation of Paid Search and Paid Social campaigns across Google Ads, Meta, TikTok, LinkedIn and emerging platforms.Manage large ad spend budgets.Drive innovation through testing new platforms, tools, and campaign strategies.Develop 12-month growth roadmaps with advanced forecasting, data-backed KPIs, and regular performance reviews.Use advanced analytics (Shopify, Triple Whale, Motion, GA4, Looker Studio) to track MER, ROAS, CAC, and LTV.Transform data into actionable insights for creative adjustments and media strategy refinements.Deliver clear, detailed reports that link day-to-day tactics with long-term growth goals.Partner with Creative, CRM, and UX/CRO teams to deliver cohesive, multi-channel strategies.Act as the strategic anchor within client accounts, coordinating Paid Media Execs and Creative Strategists.Contribute to pitches and new business opportunities.Implement robust A/B testing and systematic account optimisation.Stay ahead of industry developments, including AI’s impact on Paid Media performance.Champion performance-driven creative by working closely with design and video teams.Line manage and develop Paid Media Team, setting clear objectives and growth plans.Build a culture of innovation, continuous learning, and high performance.Who you are

A strategic, commercially focused leader passionate about digital and paid mediaNaturally collaborative, able to bridge creative strategy and media buyingAnalytical and data-driven, but with strong creative instinctsComfortable challenging the status quo and fostering innovationHighly organised, with excellent self-management and prioritisation skillsA confident communicator who can translate complex insights into simple, persuasive narratives for stakeholdersExperience and Qualifications

6+ years managing high-value client accounts in Paid Search and Paid Social with proven ROI resultsDemonstrated success in leading high-performing teams in an agency environmentDeep knowledge of Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn Ads, Programmatic Display, SEO, and affiliate networksStrong commercial acumen with experience managing media budgets and driving revenue growthProven track record developing long-term strategies, testing roadmaps, and leading large-scale optimisationsExpert in analytics and attribution modelling (GA4, Looker Studio, Triple Whale)Comfortable with forecasting, budgeting, and profit accountabilityStrong grasp of upper-funnel media and its role in long-term growthAbility to build and maintain trust-based client relationships and present with confidenceExcellent leadership, stakeholder management, and interpersonal skillsFashion, beauty or furniture experience is advantageous but not essentialEmployment details

Seniority level: ExecutiveEmployment type: Full-timeLocation: Manchester City Centre - Hybrid working model (3 days a week in office, 2 at home)Schedule: Monday to Friday (Finish at 4pm on Fridays)Salary: Flexible and revealed upon applicationNote: This description excludes irrelevant boilerplate, temporary postings, and site-specific notices. It keeps the core role, responsibilities, and qualifications intact.

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