OverviewJoin to apply for the

Senior Director Sales, UK

role at

edyn

Purpose: To provide strategic leadership and direction for Edyn''s entire sales function across the UK, driving overall revenue growth, market penetration, and commercial success through effective team leadership, innovative sales strategies, and optimisation of all revenue streams. This hands-on leadership role requires both strategic direction and active participation in revenue generation.

Reporting to: Global Account Director

Location and Hours: Based at our London offices 5 days a week, with core hours of 9-5 (40 hour working week). While officially office-based, the role requires extensive client engagement with approximately 50% of time spent travelling throughout the UK for client meetings, property visits, and industry events.

Responsibilities

Lead and develop the entire sales organisation across the UK, setting the strategic direction and commercial priorities

Own the overall revenue targets for the region, developing comprehensive sales strategies to maximise all revenue streams and market opportunities

Personally lead and close high-value sales opportunities, maintaining your own portfolio of strategic accounts and actively contributing to revenue targets

Drive business growth through effective leadership of specialised sales teams covering all market segments and booking channels

Establish and maintain key strategic partnerships and high-value client relationships that deliver significant revenue impact

Actively participate in client meetings, sales pitches, and business development activities, leading by example as the company''s senior sales professional

Develop and implement innovative sales approaches to capitalise on emerging market trends and create competitive advantage

Lead commercial negotiations for major contracts, partnerships, and strategic alliances

Collaborate with executive leadership to align sales strategies with broader business objectives and growth plans

Analyse market dynamics, competitive landscape, and performance metrics to continuously refine sales approaches

Represent Edyn as a senior leader at industry events, conferences, and high-level client engagements

Drive a high-performance sales culture focused on results, accountability, and continuous improvement

Qualifications and RequirementsExperience:

Extensive senior sales leadership experience in hospitality across the UK

Proven track record of delivering significant revenue growth and exceeding targets at a senior level

Demonstrated personal sales success with evidence of directly securing and closing major deals

At least 8 years'' experience in progressively responsible sales leadership roles, with at least 3 years at director level

Demonstrated success in developing and implementing sales strategies across multiple market segments

Experience building, leading and developing high-performing sales teams

Strong commercial background with PandL responsibility and budget management experience

Deep understanding of the UK hospitality market, competitive landscape, and industry trends

Skills:

Exceptional leadership abilities with proven success in motivating and developing sales talent

Strategic vision combined with tactical execution capabilities

Outstanding communication and presentation skills at executive and board level

Advanced negotiation and relationship management expertise

Strong analytical skills with the ability to translate data insights into commercial action

Financial acumen and budget management proficiency

Change management and organisational development capabilities

Exceptional personal selling skills with the ability to identify, develop and close significant business opportunities

Attributes:

Visionary leader with entrepreneurial mindset and commercial drive

Results-oriented with unwavering focus on performance and growth

Collaborative team builder who develops talent and fosters a positive sales culture

Resilient decision-maker comfortable with accountability and pressure

Innovative thinker who challenges convention and drives continuous improvement

Polished professional who embodies Edyn''s values and brand positioning

Passionate advocate for hospitality excellence and customer experience

Hands-on sales professional who leads from the front and actively contributes to revenue generation

Seniority level

Director

Employment type

Full-time

Job function

Sales and Business Development

Industries: Consumer Services

London, England, United Kingdom

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